Luke Miller founder of Shop Marketing and Creative Group, and a member of the Forbes Agency Council, chimes in on a challenging campaign SMCG worked on and how SMCG benefited from the experience. [...]
Some agencies are opting to give their team members full disclosure of the company’s finances. Members of Forbes Agency Council share their own in-house transparency experiences. Source: In-House [...]
Virtual reality – stupid when it was called Virtual Boy in 1993, still stupid when it’s called Oculus in 2019. People don’t want this, stop trying to force it. When I first [...]
Shhhhhhh, IT List Revealed Luke Miller, Executive Producer – Shop Marketing and Creative Group We started the application process for Event Marketer’s IT List several months ago. The 2018 [...]
Sharing your organization’s brand can be tricky: There are a lot of different approaches, and some of them are far more effective than others. Here are a few things you should know. [...]
Why is this still a difficult conversation for us to have? We are constantly trying to convince new clients that the future isn’t in the past – traditional and digital. People want [...]
Some great takeaways here for those who tend to want “real data” to track results. Sure digital provides instant, measurable feedback – but the conversions are far lower. Brand [...]
A couple months into 2018, but these campaigns from 2017 are still resonating. The Casper campaign really speaks to us, because helping small and growing brands is what we do best. Let us expose [...]
One of our most cherished and trusted vendors, Accountingprose, just wrote a blog about us. We are just smitten. We love bookkeeping for creative agencies. It’s our jam! Find out why the [...]
The Windup and The Pitch Luke Miller, Executive Creative – Shop Marketing and Creative Group We generally try to provide expertise or opinions on industry happenings when we blog, but this [...]