5 Tips for Generating New Business

Brittany Thomas, Developer + Producer – Shop Marketing and Creative Group

Generating new leads for your business can sometimes be a difficult task, but it is essential to growing a company. Whether you’re focused on digital lead acquisition or prefer a good old-fashioned networking event; if you search the internet, there are hundreds of ways to generate leads. Wondering where to start? Here are a few of my favorite tips:

  1. Be persistent – new business does not happen overnight. It would be amazing to see success in such a short window of time, but business development takes time and should be a frequent effort in order to see results. Whether you are researching prospective clients, sending an email, making a phone call, or networking, it is imperative to dedicate time each day to make it happen.
  2. Quality vs. Quantity It is important to distinguish who you truly want to do business with rather than contacting as many companies as possible. Think about your company goals, culture and, expertise, then map out potential clients that best align with those ideals and could most benefit from your services. You should have a clear understanding of why a potential client makes sense for your company and how the partnership will benefit both parties.
  3. Focus your efforts on where you will see the most success. Pursuing a great client and mediocre client will take the same amount of time and effort. Concentrate on building your pipeline with those that have a higher potential to be a successful partnership.
  4. Stay up-to-date on the latest trends. Subscribe to articles, blogs, and always continue to research what is going on in the industry. Learn what is successful for other companies and don’t be afraid to try new things. At Shop Marketing, we’re always monitoring trends in events and our clients’ industries so we’re well poised to act as a resource for potential future clients.
  5. Simplify your pitch. Figure out how to clearly and concisely communicate what your company does, the value it provides, and the impact it has on customers. Practicing, testing and refining this pitch will help you improve and better connect with potential customers.